News Coverage of our Award

At De Cheng Xin Xing Trading, the path to success has always been grounded in a deep respect for tradition while embracing the potential of modernization. Recently, this balance of old and new was recognized, with Mr. Goh Watt Heng, Managing Director of De Cheng Xin Xing Trading, being awarded at the SME One Asia Awards 2012 for his outstanding leadership.

 Honoring Tradition, Embracing Modernization

Since our establishment, De Cheng Xin Xing Trading has specialized in producing and distributing high-quality traditional food products, particularly in the dried goods industry. Despite the rapid evolution of the marketplace, we continue to focus on time-honored methods of production and delivery while adopting innovations that enhance both efficiency and quality.

Mr. Goh Watt Heng has led the company with meticulous care, ensuring that traditional values remain intact even as the business adapts to modern advancements. The award at the SME One Asia 2012 ceremony stands as a testament to his dedication to operating in a way that honors our roots while keeping pace with industry transformations.

A Vision for Growth and Global Impact
While the company's commitment to traditional practices remains steadfast, there is also a pressing focus on expansion and adopting innovative business strategies. This dual approach has not only revolutionized the way De Cheng Xin Xing Trading operates but has also created new opportunities for business growth on a global scale.

The modernization of not just production but also our distribution and customer interaction processes has played a pivotal role. This shift allows us to meet the demands of today’s consumers while preserving the quality and authenticity of our offerings.

A Step Toward the Future with Distinction
Winning the recognition from the SME One Asia Awards signifies that De Cheng Xin Xing Trading is well-poised for greater achievements in the future. With the integration of new methods and technologies, De Cheng Xin Xing Trading is ready to build on its existing legacy and expand further into international markets while continuing to focus on sustainable growth.

At De Cheng Xin Xing Trading, tradition and modernization go hand in hand, enriching the flavors of our products and the future of our business.